Tag: Ethara

Ethara is shaping the future of entertainment, sport, culture, event services, and asset management regionally and internationally. With offices in Abu Dhabi, Dubai and Riyadh, the company employs over 300 professionals who offer an unrivalled wealth of expertise, experience, knowledge and skills. Ethara, meaning ‘thrill’ in Arabic, operates an impressive portfolio of assets, including Yas Marina Circuit, Etihad Park, Etihad Arena, Yas Conference Centre, Zayed Sports City, and the House of Sustainability. The company works with leading events companies, IP owners, and entertainment partners locally and internationally to deliver world-class, first-to-market events and experiences.

News

19/12

The Games of the Future Abu Dhabi 2025 Opens with Action-Packed Day of Phygital Sport, Intense Gaming, and Raucous Crowds

The Games of the Future Abu Dhabi 2025 powered by ADNOC kicked into gear on Thursday, providing an early demonstration of how sport and technology is converging to create engrossing, elite competition. From MOBA PC.Dota 2 to Phygital Football powered by ADNOC to Phygital Basketball.3on3 FreeStyle brought to you by M42, the opening day of the landmark event brought the physical and digital worlds together in the UAE capital.